Direct-to-Consumer Luxury Cosmetics Store for Made by Throne
Peptide-first skincare and haircare brand built around a single flagship GHK-Cu serum, positioned as a higher standard of ingredient-led formulation.
The Challenge & Business Constraints
Premium beauty buyers require photorealistic shade matching and skin tone visualization before purchase.
Heavy influencer marketing traffic created massive traffic surges that caused legacy theme slowdowns.
Low average order value without dynamic product bundling and tiered incentives.
Engineered Solution & Technical Architecture
Custom Liquid component architecture crafted from scratch with zero third-party theme bloat.
Interactive shade match visualizer and high-definition before/after image comparison sliders.
Smart slide-out cart with automated free shipping progress bar and recommended bundle upsells.
Measurable Business Outcomes
42% increase in Average Order Value (AOV) via smart cart bundle recommendations.
Flawless 100% uptime during viral social media product launches.
0.8s mobile load time resulting in a 28% drop in bounce rate.